It's a dream of many Spain lovers, to assist to a typical Spanish feria*! There are only a few places where you can get so close to the essence of Spanish culture: lust for life, great food, spirited music, passionate dance...
All this might seem a bit overwhelming at first sight, but at the end you'll fall in love with Spanish ferias! For those who come from above the Pyrenees, I summarized a few hints how to feel quickly comfortable at your first Spanish feria...despite being guiri*!
* Feria: Fairs are one of the most important social and cultural events in Spanish cities...and mostly great fun!
*Guiri (Spanish): Colloquially for foreigner
1. It's all about the dress!
For the full feria experience, you essentially need a Flamenco dress! Since prices for a nice Flamenco dress start from 100€ upwards, you can consider to buy one second-hand. But since Flamenco fashion changes from one year to another, I decided to rather rent one. There are so many fancy designs, why should I go to every feria with the same dress? ;)
I got mine at Alpagui.com and recommend it 100%. They give you the all-round service for your big day at a Spanish feria. You have the choice between lots of designs, they adjust each dress to your size and advise you on which dress suits you best. They have a super fast customer service via Whatsapp and ship the dress straight to your house. They even pick it up the day after the feria. Each dress comes with several accessories: big earrings, necklaces, flowers for your hair, a mantilla (…) You don't need to worry about anything! The only thing I was still concerned about, was how the heck I should mingle with a polka-dotted bright red dress without everybody staring at me as I'd be a pink elephant??
But after a few chupitos ("shots") you loose all your shyness! All the girls on the ferias try to stand out, so the motto for picking a dress is: the brighter, the better!
Even if many designs and colour mixtures seem a bit too daring to Non-Latinos, the Flamenco dress is all about being showy and flamboyant. And yes, you actually CAN mix polka dots with fringes! For the accessories you should follow the thumb rule: the more, the better!
Ferias are about passion of life and you should be prepared to transmit yours!
2. Get the Spanish attitude!
Spanish women love to dress up… especially when it comes to the feria! Many of them get their flamenca dress made to order. If you don't want to stay in their shadow, you should better take care of every detail of your look. Spanish chicas and chicos usually wear their best clothes to attend the fair.
Take the necessary time to get a make-up resistant to the stresses and strains of a long day and hot temperatures. A flamenca make-up normally highlights only eyes or lips. You usually gather your hair in a bun and decorate it with a big flower on top or just below the ear.
You might want to combine your dress with a complementary fan and you'll better choose shoes to dance all day (and night) long. Alpargatas ("canvas shoes") are always a good choice!
Not many flamencas wear a handbag: just take the bare essentials and kindly ask your partner if he'd carry something for you. ;-) Last but not least, the most important accessory for an unforgettable feria day is your self-confidence! Be prepared to be the centre of attention and enjoy it!
3. Be prepared to dance!
There is no way to escape the vibrant rhythms of a feria and you WILL be invited to dance!
Even if most music being played is Latino pop music, you should also be prepared to dance a sevillana. The sevillana is a traditional folk dance of Seville and its region, but danced at ferias and festivals all over Spain. Customs vary from one town to another: whereas sevillanas are being played almost everywhere at Seville's April Fair, Ferias in Jerez or in Málaga are also open to Spanish oldies, Disco Pop Classics or Latin Pop.
Each sevillana song consists of 4 parts with a different dance each. Its music is very lighthearted and should not be mistaken as Flamenco. Although the rhythm seems tricky at the beginning, the steps are really easy to catch. I suggest to watch some Youtube dancing tutorials and practice the steps at home. It’s really easy to do!
A little tip: dance with a Spanish friend, she will make you feel comfortable and confident. Many cities also offer very cheap dancing lessons in the months before the beginning of the fair. The rest is mostly about pretending to know what you are doing!
4. Make sure your friends are dressed up too!
The more, the merrier! It’s much more fun to go to the feria with a group of friends. If you go dressed up all together, you'll automatically feel more confident in your flamenca dress. The Spanish usually visit ferias in big groups of more than 10 people or with their entire family.
If you're attending the feria with your boyfriend, there's no way that he's going in shorts and FlipFlops! … not even when it’s 35° degrees outside!
The strictness of dress codes often depends on the city where the feria is taking place. Whereas in Malaga a casual dress code is fine, in Seville a formal suits is often standard. As a general rule, men usually wear an elegant polo shirt or a white shirt. If he's open-minded, he can also opt for the full Spanish cenachero costume including a sombrero cordobés (hat from Cordoba), fajín (a red sash) and alpargatas!
5. Don't start singing "Flamenco" ... not even when you're drunk!
Nothing is more embarrassing than a bunch of guiris pretending to sing Flamenco on the feria!
Flamenco is a multifaceted and intricate art embracing dancing, singing, instruments and body percussion. It’s very complex and you shouldn’t presume to master this art, unless you had some singing or music lessons. By simulating mastry of this centuries old art, you'll only denigrate it and attrack contempt and censure from the Spanish. You'll better just leave it to the professionals. ;-)
In spite of the party mood, a feria is not a carnival or a drinking contest. It rather is a demonstration of pride of Spanish culture and tradition... and you should adapt your behaviour accordingly.
6. When & Where to assist a feria
The feria season normally starts in April and ends by September. The Feria de Abril in Seville makes the grand season opening. Other ferias worth visiting are the Feria de Málaga (August) and Feria de Córdoba (May).
Ferias don't have fixed dates, but change every year according to public and religious holidays. In order to miss none, check the local calendars of the cities you plan to visit on your vacation, or make a short call to their tourist office.
If your stay at a bigger Andalusian city doesn’t coincide with its feria, don’t despair! Many surrounding smaller villages celebrate their feria during the summer months. Just go to the local bars and ask if a feria is taking place nearby. I leave you with the link of a homepage listing many Spanish fiestas: Portal Fiestas and Cultural Fiesta Agenda.
There are 2 moments at every fair: the feria de día (the Day's Fair) and feria de noche (the Night's Fair). The best moment of the day to go to the feria is during late afternoon, when temperatures have cooled down. During the Day's Fair Spanish families walk their horses in beautifully decorated carriages.
The Night Fair starts around 8 pm when the recinto ferial (fair ground) is being illuminated by 1000 and 1 lights. The later you stay, the more the feria becomes a drunken jolliness! Most ferias take place in fair enclosures outside the city centers. Public transportation or feria shuttles are the best options to get there without damages.
7. Every feria is different!
Ferias differ a lot from one city to another! It's important to know, that the feria you are assisting, is the BEST of entire Spain. Always! The locals have a very special pride in their fair and can get very emotional about it.
When in Seville, for example, never compare the Feria de Abril with the Feria de Málaga. An old rivalry links both cities and both are cocksure to have the best feria in Spain. The Feria de Abril is famous for its restrictive and chic character: you only have access to a caseta (private fair venues) with a personal invitation. A formal dress code is a must in Seville.
In Málaga you have free access to most casetas and you don't need to follow a specific dress code. That is also why I recommend tourists, unless they have Seville's "Who's-Who" address book, to rather visit the Fairs of Malaga, Jerez or Cordoba: these ferias are much more relaxed about dress codes, restrictiveness to casetas and have more affordable prices than Seville's April Fair.
Food and Drinks also vary from one city to another: In Seville the most popular drink is Rebujito (mixed long drink with sherry and soft drinks), but in Malaga Cartojal (a sweet Muscatel wine) is the king of the party! Both have one thing in common: both don't seem not very strong and are sickly sweet, but they hit when you least expect it! ...and if you don't soak it all up from time to time by some paella or fried calamari, you'll have the hangover of your life the other day. Trust me!
Whereas most Andalusian ferias have the same characteristics in common (Flamenca dresses, casetas, horse carriages...), ferias outside Andalusia may vary a lot. The Feria de San Isidro in Madrid has its own traditional dress and different kind of music. In the north of Spain, Catalonia and Valencian Community ferias are often associated to other local costums: the San Fermines in Pamplona, Los Castellers in Catalonia or the Fallas in Valencia.
*this post comes only in English, since dominantly directed to non-Spanish speaking people
These "Guiri" Bloggers also wrote about their experience at Spanish Fairs:
Sunshine and Siestas: The Do's and Dont's of Feria de Abril of Seville
Sepia VLC: Feria de Abril: A Guiri's Guide
Spanish Sabores: Feria de Abril: Why it's Not for Me!
There are plenty of exciting feria experiences to be lived, so don't loose any time: grap your Flamenco dress, put a flower in your hair and dance all night long! Spain is full of ferias waiting for you!
Are you a Guiri and you've recently visited a Feria? I am looking forward to hear your stories!